I didn't start with a business plan. I started with a problem. Every fragrance I bought smelled like it was made for everyone, which meant it was made for no one.
I spent two years testing ingredients, blending in small batches, failing, and starting over. What came out of that process wasn't just a product. It was a point of view.
Every scent in this collection is one I would burn in my own home. That's the only standard I've ever held myself to.